About
My background spans editorial media and journalism, including reporting for the New York Daily News, where I learned early how to communicate with clarity, work under pressure, and find the story worth telling.
That editorial foundation continues to shape my approach to marketing today — combining storytelling with strategic thinking across brand, content, demand generation, and digital engagement within global B2B and SaaS environments.
Over the past seven years, I've led campaigns and brand initiatives across EMEA and international markets, managing multi-channel programs, rebrand initiatives, and demand-generation strategies designed to drive measurable business growth.
Beyond my professional work, I'm deeply driven by curiosity, movement, and continuous learning. I'm a RYT 300-certified yoga instructor trained in Hot Power Vinyasa, Hatha Vinyasa Flow, and Aerial Yoga. Outside the office, you'll usually find me planning my next adventure — whether that's hiking through Patagonia, horse trekking across the mountains of Alaska, diving in Mozambique, or finding stillness in Bali.
I also volunteer as a Branded Editorial Content Manager for AI4ALL, a European non-profit and do-tank focused on making AI education and responsible innovation more accessible, with a strong emphasis on empowering women and the next generation.
Whether building brand systems, shaping messaging, or creating digital experiences, I'm passionate about marketing that is not only visible — but credible, differentiated, and commercially impactful.
