C|R
Carla Roman
Digital Marketing &
Brand Communications
Amsterdam, Netherlands | New York City, New York
As a journalist-turned-marketer, I translate technical B2B complexity into clear, scalable messaging and go-to-market narratives that drive brand salience, performance-driven awareness, and commercial impact.
What I Do
Designing scalable brand systems across digital and in-person activations. Practiced in auditing brand identity systems, archetypes, and messaging frameworks, leading rebrands from roadmap through rollout.
Aligning campaigns to business objectives and stakeholder priorities, I plan and allocate investment across digital and integrated channels, measure performance, and optimize marketing programs at scale.
Journalism-trained storyteller applying SEO and content optimization across AI, search, and social. Leveraging content as a growth driver to strengthen search visibility and site authority.
Leading cross-functional alignment to define product positioning, market segmentation, and differentiated messaging. Translating GTM strategy into scalable, regionally adaptable sales enablement.
Driving internal engagement by connecting teams to company purpose, culture, and leadership. Bridging alignment between senior leadership and staff through town halls, forums, and digital channels.
Developing platform-specific go-to-market messaging in collaboration with R&D, product, sales, and growth teams. Translating technical insights into regionalized value propositions.
Let's Connect
Whether you're looking for a brand strategist, content lead, or a marketing manager who bridges storytelling and data — let's talk.